Greek TV channel mocks Greece’s name change proposal
It was easy to guess that the Greek-German MEP Jorgos Chatzimarkakis’ suggestion to change Greece’s name to ‘Hellas’ (for a much earlier and much more serious elaboration about this question, see...
View ArticleChanging the Greece’s name would be ridiculous, says expert
Greek branding expert Peter Economides has made himself a name lately coinciding with Greece’s image troubles. He made a brilliant speech last autumn in Athens, and I’m happy now to read that he has...
View ArticlePrivate initiatives pop up to improve Greece’s brand image
In the last months there have appeared some initiatives from the Greek private sector, whether in Greece or outside it (where as many Greeks live) to repair their tarnished reputation. One of them is...
View ArticleTwo examples on how to brand Greece
Greece needs to be re-branded. OK, so we need a new logo, don’t we? Nope. No way. Nation branding is about prompting other people’s perceptions about a country to change, not through sleek advertising,...
View ArticleA simple solution for many of Greece’s problems: Gamification
Amidst the hards times Greece is going through, there are apparently conflicting issues. On one hand, you have the Greek State delivering less and worse services to its citizens because it lacks funds,...
View ArticleGreece’s economic image falls on the Country Brand Index 2011-2012
As expected, the sovereign debt crisis have become a perceived problem for Greece’s image. This year’s Country Brand Index confirms that the fact that Greece has been at the center of much of this...
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Monocle re-invents Greek cruise ships
On the last issue (94) of the revered and trendsetting magazine, the Monocle team re-invents Greek cruise ships to convey Brand Greece better to the clientele. In the “The Consultants” section, Monocle...
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Anér swimwear – A new brand inspired in ancient Greek myths
Great to see this new brand born in Greece called anér. That’s the ancient Greek word for man. The brand says that as an honoured member of society, a man would represent power, brains and the strength...
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How to make a nation
Just got my copy of the “How to make a nation” book by Monocle and enjoying every page of it. Nation-branding at its fullest!
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Greece and national cliches, stereotypes and movies
As in corporate branding, color schemes are important in nation branding, but unlike in the corporate world, governments have little power to choose and propagate the use of the country’s color...
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